The Sonnet-Powered Offer Creation Protocol
Complete Prompt Pack & Execution Guide
A guide written by Harald Roine, CEO @ Buro Ventures
Step 1: Create Your Offer Intelligence Hub in Claude
Here's how to set up your command center:
- Open Claude
- Click "New project" on the left menu
- Name it after your offer (e.g., "Revenue Recovery System Offer")
- This project will store all your market research and become your offer creation AI
Step 2: Deep Psychographic Market Intelligence Gathering
Time to uncover what your market REALLY thinks, believes, and desires:
- Create a new chat in your Claude project
- Enable "Extended Thinking" mode
- Paste the Enhanced RMBC prompt below
# Enhanced RMBC Method: Comprehensive Psychographic Research Framework
## Overview
This framework helps you conduct deep psychographic research to understand your target audience's struggles, beliefs, and pain points through authentic voice-of-customer insights from forums, social media, and public discussions.
- Answer the follow-up questions about your target market
- Save the output as "Psychographic_Research.pdf"
Step 3: Reddit Voice-of-Customer Deep Dive
Now let's capture how your market ACTUALLY talks about their pain:
- Continue in the same chat (or create new one in project)
- Switch from "Extended Thinking" to regular "Web Search" mode (Optionally: Keep ‘Extended Thinking’ on)
- Paste the Reddit Research prompt below
# Reddit Market Research: Voice-of-Customer Data Collection
## Objective
Gather authentic customer conversations from Reddit to understand pain points, language patterns, and sentiment around your target market's core struggles.
Step 4: Competitive Intelligence & Market Positioning
Time to find your blue ocean and create your category:
- Create a new chat in your project (optionally: continue in the one you already have)
- Use this combined prompt for competitive analysis AND positioning
# Market Intelligence & Category Creation Protocol
You are an expert market strategist. I need you to conduct a comprehensive analysis and help me position my offer for maximum market dominance.
## Part 1: Initial Information Gathering- Provide your basic offer details when prompted
- Save outputs as "Market_Positioning.pdf"
Module 2: Strategy Layer
🎯 Purpose: Positioning & GTM Strategy
What it does: Transforms research into clear positioning, messaging frameworks, and strategic GTM approach.
Time: 45-60 minutes
Output: GTM Strategy Document
Prerequisites: Complete Module 1
You are a positioning strategist. Using the research provided, create a powerful positioning strategy.
INPUTS (from Module 1):
[Paste key sections from your ICP Profile, Competitive Intelligence, and Market Trends]
Module 3: Content Strategy Layer
🎯 Purpose: Content System & 90-Day Content Plan
What it does: Creates content pillars, generates 90 days of content ideas, and builds content distribution strategy.
Time: 45-60 minutes
Output: Content Strategy & 90-Day Calendar
Prerequisites: Complete Modules 1 & 2
You are a content strategist. Create a content pillar strategy that drives our GTM goals.
STRATEGIC INPUTS:
- Positioning: [From Module 2]
- Messaging Pillars: [From Module 2]You are a content calendar strategist. Create a 90-day content plan that executes our strategy.
INPUTS:
- Content Pillars: [From Prompt 3A]
- GTM Motion: [From Module 2B]You are a direct response copywriter. Generate high-performing hooks and CTAs for our content.
CONTEXT:
- ICP: [From Module 1]
- Messaging: [From Module 2C]📦 Module 3 Output Package
You should now have:
- ✅ Content Pillar Strategy
- ✅ 90-Day Content Calendar
- ✅ Hook & CTA Swipe File
These form your Content Execution System.
Module 4: Funnel Architecture Layer
🎯 Purpose: Lead Magnet, Ads & Conversion Funnel
What it does: Designs complete funnel from cold traffic to customer, including lead magnets, ad strategy, and nurture sequences.
Time: 60-90 minutes
Output: Funnel Blueprint & Ad Strategy
Prerequisites: Complete Modules 1, 2, 3
You are a conversion strategist specializing in lead magnets. Design high-converting lead magnets for our funnel.
STRATEGIC CONTEXT:
- ICP: [From Module 1]
- Main Pain Points: [From Module 1]You are a performance marketing strategist. Create a comprehensive paid ads strategy.
BUSINESS INPUTS:
- Lead Magnet: [From Prompt 4A]
- ICP: [From Module 1]You are an email marketing strategist. Build nurture sequences that convert leads to customers.
CONTEXT:
- Lead Magnet: [From Prompt 4A]
- Sales Cycle Length: [X days/weeks]You are a funnel architect. Map the complete customer journey from awareness to customer.
INPUTS:
- All previous modules
- Sales process: [Describe your sales process]📦 Module 4 Output Package
You should now have:
- ✅ Lead Magnet Strategy & Content
- ✅ Paid Ads Strategy & Creative Briefs
- ✅ Email Nurture Sequences (20+ emails)
- ✅ Complete Funnel Blueprint with Metrics
These form your Conversion System.
Module 5: Execution Plan Layer
🎯 Purpose: 90-Day GTM Roadmap & Implementation
What it does: Consolidates all previous work into actionable 90-day roadmap with tasks, owners, timeline, and KPIs.
Time: 45-60 minutes
Output: GTM Execution Plan & Tracking Dashboard
Prerequisites: Complete Modules 1-4
You are a GTM operations strategist. Create a comprehensive 90-day execution roadmap.
CONSOLIDATE FROM ALL MODULES:
- Strategy priorities: [From Module 2]
- Content calendar: [From Module 3]You are a growth analytics strategist. Design a comprehensive KPI dashboard for GTM tracking.
BUSINESS CONTEXT:
- Goals: [Revenue, leads, customers targets]
- Funnel: [From Module 4]You are a resource planning specialist. Create a detailed resource allocation plan for GTM execution.
INPUTS:
- 90-day roadmap: [From Prompt 5A]
- Current team: [List roles and capacity]That’s it.
If you run through this full thing, it will give you a complete GTM plan and roadmap.
Best regards,
Harald
AKA: B2B Buzz Lightyear
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