The Sonnet-Powered Offer Creation Protocol

Complete Prompt Pack & Execution Guide

A guide written by Harald Roine, CEO @ Buro Ventures

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Step 1: Create Your Offer Intelligence Hub in Claude

Here's how to set up your command center:

  1. Open Claude
  2. Click "New project" on the left menu
  3. Name it after your offer (e.g., "Revenue Recovery System Offer")
  4. This project will store all your market research and become your offer creation AI

Step 2: Deep Psychographic Market Intelligence Gathering

Time to uncover what your market REALLY thinks, believes, and desires:

  1. Create a new chat in your Claude project
  2. Enable "Extended Thinking" mode
  3. Paste the Enhanced RMBC prompt below
# Enhanced RMBC Method: Comprehensive Psychographic Research Framework

## Overview
This framework helps you conduct deep psychographic research to understand your target audience's struggles, beliefs, and pain points through authentic voice-of-customer insights from forums, social media, and public discussions.
  1. Answer the follow-up questions about your target market
  2. Save the output as "Psychographic_Research.pdf"

PRO TIP: The AI will analyze Reddit, forums, social media, and review sites to capture the EXACT language your market uses. This becomes your copywriting goldmine.

Step 3: Reddit Voice-of-Customer Deep Dive

Now let's capture how your market ACTUALLY talks about their pain:

  1. Continue in the same chat (or create new one in project)
  2. Switch from "Extended Thinking" to regular "Web Search" mode (Optionally: Keep ‘Extended Thinking’ on)
  3. Paste the Reddit Research prompt below
# Reddit Market Research: Voice-of-Customer Data Collection

## Objective
Gather authentic customer conversations from Reddit to understand pain points, language patterns, and sentiment around your target market's core struggles.
4. Save output as "Reddit_Voice_Research.pdf"

Step 4: Competitive Intelligence & Market Positioning

Time to find your blue ocean and create your category:

  1. Create a new chat in your project (optionally: continue in the one you already have)
  2. Use this combined prompt for competitive analysis AND positioning
# Market Intelligence & Category Creation Protocol

You are an expert market strategist. I need you to conduct a comprehensive analysis and help me position my offer for maximum market dominance.

## Part 1: Initial Information Gathering
  1. Provide your basic offer details when prompted
  2. Save outputs as "Market_Positioning.pdf"

Step 5: Build Your Offer Intelligence System

Now we combine everything into your AI-powered offer creator:

  1. Go to your Claude project
  2. Click on "instructions" for the project
  3. Paste the Offer Creation AI System prompt below
# Offer Creation AI System

## Core Identity
You are an expert offer architect specializing in creating irresistible offers that convert at 15-35% using uploaded market research and frameworks.
4. Upload ALL your saved research file to the project:

Psychographic_Research.pdf
Reddit_Voice_Research.pdf
Market_Positioning.pdf

Step 6: Create Your Irresistible Offer

Time to put it all together and build your offer:

  1. Start a new chat in your project (with all files uploaded)
  2. Use the prompts below based on what you need
  3. Save each output for implementation
  4. Draft your complete offer architecture
# Ultimate Offer Architecture Brief — Category-Defining, Customer-Voiced, Psych Trigger-Stacked

## 🧠 Purpose
Create a category-leading offer for our [PRODUCT/SERVICE] using the full RMBC, Value Pyramid, Risk Reversal, and Psychographic + VoC research frameworks to ensure:

Your Offer Creation Cheat Sheet 

🎯 The 5-Layer Value Stack

  1. Core: Main solution to primary pain
  2. Enhancement: Tools, templates, training
  3. Exclusive: Limited access elements
  4. Urgent: Time-sensitive bonuses
  5. Secure: Complete risk reversal

🧠 The 6 Psychological Triggers

  1. Reciprocity: Give value first
  2. Social Proof: Others succeeded
  3. Authority: Expert positioning
  4. Commitment: Small yes → big yes
  5. Scarcity: Authentic limitations
  6. Liking: Personal connection

⚡ The 5 Risk Reversals

  1. Financial: Money-back guarantee
  2. Alternative Cost: Superior ROI proof
  3. Brand: Reputation protection
  4. Political: Stakeholder safety
  5. Operational: Implementation insurance

Ready to Dominate Your Market?

You now have an AI-powered offer creation system that:

  • Knows your market's deepest psychology
  • Speaks in their exact language
  • Addresses every objection before they think it
  • Creates authentic urgency from market waves
  • Generates category-defining positioning

Your next step: Open Claude and start with Step 1. In less than 2 hours, you'll have an offer that makes your competition irrelevant.

P.S. - Save this guide. As you gather more market intelligence, feed it to your AI. Your offers will become increasingly irresistible over time.

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