The Claude Value-Marketing Skills Suite

Claude Skills is changing how solopreneurs approach marketing.

Especially with what I'm sharing today.

You no longer need to reach out to your agency, and wait for feedback.

Or bounce between different freelancers each saying this task is not within their scope.

Skills flipped that. 

You install all six skills once. Then you just talk with one agent: "map my ICP," "write me a hook," "build my booking flow". And Claude reaches for the right specialist automatically, in whatever chat you're already in. 

What skills are in this pack?

  • Market Mapping: 
    • ICP, pain-stack, demand pockets, channel viability.
    • Ask it:  "who's my ideal customer," "is LinkedIn worth it," "scan Reddit for my ICP"
  • Offer Architecture:
    • Offer angles, pricing, objection matrix, eligibility.
    • Ask it: "package my offer," "what should I charge," "angle duel: A vs B"
  • Hook Writing:
    • Hooks, DM opt-ins, lead magnets.
    • Ask it: "write me a hook," "what's my lead magnet," "hook duel"
  • Distribution Engineering:
    • Posting engine, DM delivery, retargeting, tracking.
    • Ask it: "build my posting schedule," "set up retargeting," "wire DMs"
  • Nurture Sequencing:
    • Email nurture, remarketing, proof cadence.
    • Ask it: "write my nurture sequence," "rescue my cold list"
  • Conversion Closing:
    • Booking flow, intake, reminders, call structure.
    • Ask it: "build my booking flow," "structure my sales call"

You'll have a super chat that allows you to orchestrate all marketing efforts from a single chat. A collective workforce and consultancy hub where all skills are available and can build on top of your personalized business context.

How to set it up?

In the next 10 minutes you’ll copy paste the prompts I have made into Claude, and create an agent fully-trained on market-proven methodologies in value-marketing.

Don’t sleep on this.

Step 1 - Install the Six Skills

1. Copy and paste each skill into a .md file, or download the MARKETING_SKILLS folder which contains all six skills.
Skill 1: Market Mapping
---
name: market-mapping
description: Use this skill for ICP definition, pain-stack mapping, demand-pocket discovery, and channel viability scoring (e.g. a LinkedIn Viability score, Channel Density). Trigger on "who's my ideal customer", "map my market", "is LinkedIn/cold email worth it for my niche", "scan Reddit for my ICP's pains", "give me a seed list", or whenever a pricing, hook, distribution, nurture, or conversion task needs audience or channel input first. Covers market/audience/channel work only — does not write offers, copy, distribution systems, nurture, or sales.
---
Skill 2: Offer Architecture
---
name: offer-architecture
description: Use this skill for offer angles, packaging, pricing strategy (within user-set floors), objection matrices, eligibility/red-flag criteria, and terms - grounded in value-equation and offer-design reasoning. Trigger on "help me package my offer", "what should I charge", "build my objection matrix", "who should I not sell to", "compare these two offer angles", or whenever hooks, distribution, nurture, or closing work needs the offer defined first. Covers offer/pricing/packaging only - does not write copy, distribution systems, nurture, or sales calls.
---
Skill 3: Hook Writing
---
name: hook-writing
description: Use this skill to turn an ICP's pains and desires into scroll-stopping 2-line hooks, comment/DM opt-ins, and lead magnet ideas that pull qualified attention. Trigger on "write me a hook", "give me a LinkedIn post opener", "what should my lead magnet be", "write a comment-to-DM CTA", "hook duel between these two", or whenever distribution, nurture, or closing work needs top-of-funnel copy. Covers hooks and lead magnets only - does not rewrite the offer, build distribution systems, write nurture sequences, or run sales.
---
Skill 4: Distribution Engineering
---
name: distribution-engineering
description: Use this skill to turn strategy and hooks into a distribution system - posting engine, DM delivery, retargeting, event tracking/UTMs, and a simple dashboard. Trigger on "build my posting schedule", "how do I automate DM delivery", "set up retargeting", "what should I track", "audit my distribution health", or whenever content needs to be wired into a live, measurable system. Covers distribution/tech-wiring only - does not invent offers, write hooks, own nurture, or run sales.
---
Skill 5: Nurture Sequencing
---
name: nurture-sequencing
description: Use this skill for evergreen email nurture sequences, retargeting snippets, proof serialization, and conversational follow-ups that move leads from curiosity to a booked call. Trigger on "write my nurture sequence", "what should my follow-up emails say", "how do I stay in front of leads without spamming", "rescue my cold list", or whenever leads from other work need to be kept warm. Covers nurture only - does not invent offers, write top-of-funnel hooks, wire distribution tech, or run the sales call.
---
Skill 6: Conversion Closing
---
name: conversion-closing
description: Use this skill for everything from click to booked call to show-up to close - booking flow, micro-conversions, intake forms, reminders, follow-ups, and live call structure/scripts, grounded in frame-control and belief-shift sales methodology. Trigger on "build my booking flow", "reduce no-shows", "write my intake questions", "structure my sales call", "write my objection script", or whenever a warmed lead is ready to convert. Covers booking/conversion/call-structure only - does not invent offers, write hooks, or manage nurture or distribution tech.
---
2. Upload the skills to Claude via Customize → Skills (or drop eachskill.mdfile into a chat and hit Save skill if offered).
3. Do this once. After that, all six skills are always available, in any chat.

Step 2 - Set up the shared context file

Context is everything, and no matter how skilled an agent is, it will not produce proper results without understanding who it's working for.

This step introduces your business context to the trained agent.


1. Copy and paste the code below into a .md file or download the shared-context-template.md from the  MARKETING_SKILLS folder.
Find the #Business Context section and fill in your details (what you sell, who to, price point, current numbers).
Then save it as shared-context.md.
# Marketing Skills — Shared Context

> This file is what lets the six marketing skills build on each other's work instead of starting cold each time. Whichever skill is running checks this file before replying and hands you back an updated version afterward — save that version; it's what you upload next time (or, within one chat, it's simply carried forward automatically).

## North Star
2. Keep it in your working folder on Claude, or upload it to the chat at the start of the session. This is how Claude better understands your business.

3. Every skill runs its Team Sync Routine against this file before replying: it checks the roster, reads the Decision Log and Signals, attributes prior work, and appends its own output afterward. That's how the skills remain up-to-date with what you're producing.

4. If a skill can't find something it needs, it won't stall. It'll say Context gap: ... → Proceeding with assumption: ... → Best next question: ... and keep moving without missing a beat.

Hint: You can snapshot your starting funnel numbers into this file before you start. You'll want the before/after later.

Step 3 - Run the team

Just talk. Ask for what you need, and the right skill fires: 

  • "Who's my ICP and is cold email even viable for me?" → Skill 1
  • "Help me package this into a tighter offer" → Skill 2
  • "Give me five hook variants for this offer" → Skill 3
  • "How do I automate delivery of this lead magnet?" → Skill 4
  • "Write the follow-up sequence for people who opted in" → Skill 5
  • "Build my booking flow so fewer people no-show" → Skill 6

    • If Claude picks the wrong specialist or none at all, just name the one you want "use the Hook Writing skill for this" works fine. Each skill's Decision Log entry and handoff line tell you which specialist to bring in next. You can follow the chain from Skill 1 to Skill 6, or jump around freely; that's the point.

    Remember that each Skill will update the shared-context.md whenever it produces something new worth appending. This will remain accessible in the same chat. But if you want to open a new chat, or if your current chat gets too long, you will need to re-upload that file.

    Simply ask Claude to rewrite the team-context.md to append all previous work and update the context. Then download and re-upload that new file.

    Same goes if you want to change the business context you added in the beginning. You can either edit it manually then re-upload the file, or ask Claude to do it, then download and re-upload the file for a new chat.

    Power Plays

    Team sync days. Pick one day a week, block 60-90 minutes, and deep work with all the six skills back-to-back on the same team-context.md file.

    Keep the context file honest. It's only useful if every skill actually reads and updates it. If a reply doesn't open with a Context Recap or reference prior decisions, paste the file back in and ask it to re-check.

    Watch the escalation triggers. Each skill carries the original's escalation rules (LI Viability drop, pain-stack churn, close-rate drop, no-show spikes, deliverability issues). When you see one of those numbers move, that's your cue to go trigger that specific skill.

    Extended thinking, if you have it. Leave it on for this kind of multi-step strategy and copy work.

    If this value-marketing skills suite has your gears turning…

    …then you’re probably the exact type of operator that can use our automated engine.

    It turns what you know into a system that drafts, publishes, captures intent, and gets sharper with every cycle.

    Check it out below:

    Access the Autoposter Here

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