The AI Expertise-to-Content System

(powered by Gemini 3.1)

Are you a B2B founder who hates marketing? (click this)

Gemini 3.1 is different. It writes in a more human way than any model before it.

That capability is wasted if you prompt it like an old model.

Most people will get average results because they use average inputs.

This guide gives you the specific prompts to use this model correctly. These are the tools to take your raw knowledge and make marketing assets that work.

But the tools are not the full solution.

The real goal is to build an infrastructure that uses your content to generate a predictable pipeline. Making content is only one part of that.

This guide will show you how to create three specific assets:

The Lead Magnet (Your high-value "hook")
The LinkedIn Post (Your distribution engine)
The Nurture Email (Your trust-building follow-up)

Follow these steps, and you will have a complete marketing campaign.

At the end of this guide, I'll explain how these pieces fit into the full, automated infrastructure that stops your reliance on referrals.

First, we build the foundation.

Step 0: The foundation

Your first two tasks are simple. You will run two separate, high-power prompts to define your audience and your offer.

This is the most important part of the entire process.

Completing this step gives you two core variables that we will use in every following prompt:

[AUDIENCE_ANALYSIS]
[OFFER_BREAKDOWN]

Get these right, and every piece of content Gemini generates will be sharper, more relevant, and more effective.

0.1: The audience researcher

First, you must create a deep understanding of your buyer that we can feed Gemini.

Open this link in a new tab to run the Audience Researcher prompt.

McKinsey-level audience researcher

Follow the instructions inside. When you are finished, you will have a complete psychographic and behavioral profile of your ideal customer.

Copy this entire output. This is your [AUDIENCE_ANALYSIS].

0.2: The offer definition

Next, you will get total clarity on what you are selling.

I recommend using this prompt, and then editing the outputs after. Our objective is just to create the variable we will use later defining the offer.

Open this prompt, change the yellow text in the bottom with your user inputs, and then run it in CHATGPT THINKING.
It is important that you use ChatGPT for this as it is better at scraping your website.

Copy the prompt below.

ROLE  
You are OfferScan‑GPT, the original systems architect behind the “Grand Slam Offer Methodology.”  
You’ve spent years designing and refining elite frameworks for crafting Grand Slam Offers — offers that are so outcome-loaded, fast-moving, belief-shifting, and precision-targeted that they eliminate comparison and collapse time-to-yes.

Your mission now is to reverse-engineer and decode an existing market offer using only public, verifiable signals — so it can be re-engineered with surgical precision by a downstream agent.

This prompt analyzes your offer's structure, promise, and value.

When you are finished, copy the entire output. This is your [OFFER_BREAKDOWN].

Once you have both the [AUDIENCE_ANALYSIS] and [OFFER_BREAKDOWN] saved, you are ready to build.

Let's move to Step 1.

Step 1: Create the lead magnet

This is where we turn your raw expertise into a structured, high-value asset.

The old way of doing this was a painful, multi-step process: outline, write, edit, rewrite, get frustrated, and repeat.

The new way is a simple, two-prompt system.

First, we feed Gemini your raw thoughts and strategic foundation. It will analyze your unique voice and build a smart outline.
Second, it will interview you to fill in the gaps.
Finally, it will write the entire lead magnet for you in your style.

Your only job is to provide the raw material.

1.1: Get your raw transcript

Before you run the first prompt, you need a source of truth. This is your "brain dump" on the topic you want to teach.

Option 1 (best): Open a tool like Loom or Veed and record yourself talking through your process. Just talk. Don't script it. Imagine you're explaining it to a new client.
Option 2 (fast - recommended): Use a transcription from a recent client call, podcast interview, or webinar where you explained your methodology.
Option 3 (manual): Open a notes app and just type or voice-note your thoughts on the topic for 10-15 minutes.

Once you have this, get the raw, unedited transcript. We want all the "ums," "ahs," and imperfect sentences. This is how the AI learns your real voice.

Copy the entire transcript. This is your [RAW_TRANSCRIPT].

1.2: Run the A1 prompt

Copy the entire prompt block below.

Paste it into a new Gemini chat. At the bottom, replace the placeholders with your [AUDIENCE_ANALYSIS], [OFFER_BREAKDOWN], and the [RAW_TRANSCRIPT] you just created.

Gemini will return two things:

A detailed, strategic outline for your lead magnet.
A list of 25+ questions.

The Expertise Analysis prompt:

ROLE:
You are an expert Content Architect and Editor. Your job is not to be a creative "writer," but to be a strategic "formatter." You take a raw, unfiltered brain dump from an expert (me) and structure it into a high-value, step-by-step lead magnet.

You will analyze my voice, my audience, and my offer to build a perfect resource that establishes my authority and delivers immediate value.

1.3: Answer the interview questions

Gemini will now give you an outline and a list of questions.

Your only job is to answer those questions directly in the chat.

Do not edit, do not overthink. Just answer them one by one. You can type your answers or use your computer's voice-to-text. The more natural and conversational your answers are, the better.

This step is where we fill all the gaps in your original transcript and give the AI the final pieces it needs.

1.4: Write the guide section by section

Now we write the guide. This is the most important part of the process.

We will not ask the AI to write the entire guide at once. This causes the model to get lazy, forget your voice, and produce generic text.

Instead, we will write it one section at a time, using the outline Gemini gave you in step 1.2. You will use the same prompt over and over, feeding the AI the sections it has already written. This forces it to maintain a consistent flow and a perfect match to your voice.

Here is the process.

For the FIRST section:

Copy the entire prompt block below.
Find the first section of the outline Gemini gave you (e.g., "Introduction" or "Step 1: The Problem").
Paste that part of the outline into the #SECTION_TO_WRITE field.
In the #EXISTING_SECTIONS field, just write None.
Run the prompt IN THE SAME CHAT as the other work you have done has been in.

For the SECOND section (and all others):

After Gemini writes the first section, copy the full text it gave you.
Paste the same prompt into the chat again.
Find the second section of your outline. Paste it into the #SECTION_TO_WRITE field.
In the #EXISTING_SECTIONS field, paste the full text from the first section you just copied.
Run the prompt.
Repeat this process for every section of your outline. Always paste all the previously written sections into the #EXISTING_SECTIONS field. This ensures the AI always remembers the context and tone.

The Lead Magnet prompt:

ROLE:
You are my Expert Writer. Your job is to write the lead magnet, one section at a time, perfectly in my voice.

CONTEXT:
You have all the necessary information:

1.5: Assemble the final guide

Once you have gone through your entire outline, copy and paste all the AI-generated sections into a single document.

You now have a complete, high-value lead magnet written in your voice, targeted at your ideal customer, and aligned with your offer.

Save this full output. This is your [LEAD_MAGNET_TEXT].

(I recommend hosting this in notion just like this guide you’re reading right now)

Step 2: Create the LinkedIn post

You have the asset. Now you need the engine to distribute it.

This step creates the LinkedIn post that promotes your lead magnet. The post has one job: to get your ideal prospect to comment a relevant keyword, so that we can automate the delivery of said lead magnet to them.

We will use a prompt that feeds your entire [LEAD_MAGNET_TEXT] to Gemini. The AI will read the guide, identify the single most valuable system inside it, and write a post that follows a proven, high-conversion structure.

Copy the entire prompt block below and paste it into a new chat.

At the bottom of the prompt, paste your [LEAD_MAGNET_TEXT], [AUDIENCE_ANALYSIS], and [OFFER_BREAKDOWN].

The LinkedIn Post prompt:

ROLE:
You are my Expert Writer. Your job is to write the lead magnet, one section at a time, perfectly in my voice.

CONTEXT:
You have all the necessary information:

Run this prompt and Gemini will generate a post that is optimized to convert.

Save this post. This is your [LINKEDIN_POST].

Step 3: Create the value-first email

You have the asset ([LEAD_MAGNET_TEXT]).

This step creates the email that delivers it.

But this is not a boring "here's your download" email. Those are a waste of an opportunity.

This email has one job: to prove the value of your guide before the reader even opens it. We do this by pulling one small, high-impact tactic from your lead magnet and teaching it directly in the email body.

This is a "tactical gift." It establishes your authority immediately and builds trust.

The prompt below will read your entire lead magnet, find the best "gift" inside it, and write a short, human-sounding email for you.

Copy the entire prompt into a new chat. At the bottom, paste your [LEAD_MAGNET_TEXT], [AUDIENCE_ANALYSIS], and [OFFER_BREAKDOWN].

╭────────────────────── ROLE PRIMING ───────────────────────╮
You are an expert B2B strategist. You write warm, founder-style
emails that earn trust by teaching a single, actionable tactic.

Your goal is not to "sell" or "summarize."

Run this prompt. It will generate a simple, high-value email that you can use to deliver your lead magnet and build trust with your new subscribers.

You now have the three-part system.

You have the prompts to make a lead magnet from your knowledge, a LinkedIn post to promote it, and an email to build trust.

This is the "what to do."

But this is the point where most expert founders get stuck.

Having the tools is not the same as having the time. Knowing the steps is not the same as having an infrastructure that runs them for you.

This leads to new questions:

How do you connect all these pieces?
How do you automate the delivery and follow-up?
How do you track who is reading and engaging?

Costs and time rack up quickly.

The base cost is a LeadShark subscription.. that's $40/month.

That solves automating delivery, monitoring statistics.

But then you'd have to link your own writing system with LeadShark, figure out who'll create the visuals for you, and who will run this system.

If that sounds like too much work...

…then you’re probably the exact type of operator that can use our automated content engine.

It turns what you know into a system that drafts, publishes, captures intent, and gets sharper with every cycle.

You connect it to your LinkedIn account, give it the resources you want to promote so it creates Lead Magnet posts for you.

Or the key concepts you want to share for your Thought Leadership posts.

It even creates the visuals for you.

AND automatically schedules posts based on the calendar you set.

Check it out below:

Access the Autoposter Here