Sales Assistant V4.0

Build a reusable B2B sales playbook, prepare every call with verified buyer context, and turn real conversations into proposals and next steps.

Want more qualified sales conversations? If pipeline—not call execution—is the bottleneck, BURO helps B2B teams attract, warm and convert the right buyers with a connected content and sales system.

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Well, well, well…

You came back for more. Let’s make this version more useful.

Better AI models can hold more context. But longer prompts are not automatically better prompts. The real advantage comes from separating what stays true across every deal from what changes for each buyer.

The workflow below does exactly that. First, create a reusable audience, offer and sales playbook. Then add verified lead context before each call. Finally, use the transcript to produce a proposal and follow-up grounded in what was actually said.

Use ChatGPT, Claude or Gemini. If the model cannot browse or a source is missing, the prompts tell it to mark the gap instead of inventing an answer.

Run prompts 1–3 once. Reuse prompts 4–6 for each active opportunity.

Create your sales script

This is a three-phase sequence. Replace the bracketed placeholders, run the prompts in order, and save each output for the next step.

Prompt 1: Audience deep dive

Create an evidence-led buyer brief without made-up quotes or overconfident assumptions.

ROLE
You are a B2B voice-of-customer researcher. Your job is to help a salesperson understand a market without pretending weak signals are facts.

INPUTS
Target audience: [WHO YOU SELL TO]
Offer: [ONE-SENTENCE DESCRIPTION]
Known problem: [THE PROBLEM YOU BELIEVE THEY WANT SOLVED]
Geography / segment: [MARKET, COMPANY SIZE, INDUSTRY]

Prompt 2: Offer extraction

Turn scattered offer material into a factual source of truth the later prompts can rely on.

ROLE
You are a senior B2B offer strategist. Convert the material below into a clear Offer Truth Sheet for sales calls. Accuracy matters more than persuasive language.

INPUTS
Company and offer: [PASTE WEBSITE COPY, DECK, PROPOSAL OR OFFER NOTES]
Audience Evidence Brief: [PASTE OUTPUT FROM PROMPT 1]
Customer proof: [PASTE CASE STUDIES, RESULTS, TESTIMONIALS OR REFERENCES]
Commercials: [PRICE, TERM, SCOPE, GUARANTEE, ONBOARDING, DELIVERY]

Prompt 3: Generate your sales script

Build a flexible call playbook that helps the seller diagnose and guide—not recite a robotic monologue.

ROLE
You are a B2B sales enablement lead. Build a consultative sales conversation playbook that is natural to say aloud, commercially rigorous and respectful of the buyer.

INPUTS
Audience Evidence Brief: [PASTE OUTPUT FROM PROMPT 1]
Sales Context Pack: [PASTE FINAL BLOCK FROM PROMPT 2]
Sales motion: [INBOUND / OUTBOUND / REFERRAL / PARTNER]
Typical call length: [MINUTES]

Sales call preparation

Now that you have a standard sales playbook, use AI to research the account and buyer before each call. The goal is not a creepy biography or a pretend diagnosis—it is a short, sourced brief that tells you what is known, what is only a signal and what to ask.

Prompt 4: Lead research

ROLE
You are a B2B account researcher preparing a seller for a real conversation. Produce a useful, current and fully sourced pre-call brief.

INPUTS
Company: [COMPANY NAME + WEBSITE]
Contact: [NAME + ROLE + LINKEDIN OR PUBLIC PROFILE]
Meeting source: [HOW THE CALL WAS BOOKED]
Meeting context: [FORM ANSWERS, EMAILS, DMS, REFERRAL NOTE]

Script your individual sales calls

Combine the reusable playbook with the lead brief to create a tight call map for this buyer. It should help you listen and adapt—not lock you into a predetermined pitch.

Prompt 5: Unique sales script

ROLE
You are my sales call strategist. Turn the reusable playbook and verified account research into a buyer-specific call map I can actually use while speaking.

INPUTS
Base sales playbook: [PASTE OUTPUT FROM PROMPT 3]
Pre-call brief: [PASTE OUTPUT FROM PROMPT 4]
Meeting length: [MINUTES]
People attending: [NAMES + ROLES]

Proposal writing

After the call, paste the transcript or detailed notes into the final prompt. It will draft the proposal, follow-up and CRM update from the buyer’s actual words—and flag anything you still need to confirm.

Prompt 6: Writing the proposal

ROLE
You are a B2B proposal strategist and deal desk partner. Turn a real sales conversation into a clear, buyer-specific proposal and next-step pack.

INPUTS
Offer Truth Sheet: [PASTE OUTPUT FROM PROMPT 2]
Pre-call brief: [PASTE OUTPUT FROM PROMPT 4]
Call transcript or detailed notes: [PASTE HERE]
Approved proposal format or terms: [PASTE TEMPLATE, SCOPE, PRICE, TERM, LEGAL NOTES]

If these prompts sharpen the close, the next question is what enters the pipeline.

These prompts make sales execution more consistent: clearer discovery, better preparation, more relevant recommendations and faster follow-up.

But even the best sales process needs the right conversations. That is what we install for B2B founders and operators:

A front end that turns useful founder-led content into qualified attention and conversations.

A middle layer that captures, nurtures and retargets interested buyers so intent does not disappear.

A back end that helps the team prepare, diagnose, follow up and close—with AI used where it saves time and improves judgment.

If you want to see how the full system works, watch the strategy walkthrough and decide whether it fits your business.

Click here to watch the walkthrough

Talk soon,

Harald
BURO