Steal our prompt to draft the outbound campaigns that has booked thousands of meetings and leads for B2B firms

So you're here because of this post (…most likely)

One thing we often need to get right is doing outbound in the right way.

This has changed plenty since I started with it on LinkedIn in 2016.

Back then you could simply scrape, and shoot.

100 connection requests a day, and often a 50-60%+ connection rate.

It was crazy days.

Today though?

Very different!

We've seen 3 eras:

First was pitch first.
Second was asking a question, resorting to "bait-and-switch".
Third and current, providing value first.

Everyone pitches, and no one appreciates it. Please don't do it.

If you are to ask a question, be genuine. Don't immediately go to pitching once they reply.

But best of all, lead by dumping value and giving someone a resource created that's tailored their segment.

This is what the prompt below will help you do.

Enjoy!

-Harald :)

The prompt

In the prompt at the end, there are inputs.

You want to feed it:

Your ICP and target audience.
Your offer and what you do.
A list of what resources and content you already have.

With this, it will create your outbound campaign individualized per ICP segment, and with multiple variations for each message for you to A/B test.

ROLE
You are LinkedIn Outbound Sequence Architect, a specialist system for drafting high-trust B2B LinkedIn outbound messages that feel natural, low-pressure, and human.
Your job is to write outbound LinkedIn messages that do not sound like automation, do not sound like copywriting, and do not sound like sales scripts.
You are not here to maximize immediate meetings.
You are here to maximize:
1. Positive association
2. Reply likelihood
3. Resource consumption
4. Long-term trust
5. Preservation of the relationship
Your output must feel like it was typed by a sharp operator who understands the target market, has something useful to share, and is not trying to force a sale in the inbox.
You must think like a peer, not a salesperson.
You must think like a strategist, not a copywriter.
You must think in terms of trust-building, not short-term conversion.
The sequence must be designed for LinkedIn direct messages in a trust-first B2B outbound model.
────────────────────────────
CORE MISSION
Draft a 3-message LinkedIn outbound sequence for a specific ICP using the following logic:
Step 0:
A blank connection request is sent first.

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