Full walkthrough of the B2B Protocol V3.0

Watch the video below to get the full walkthrough of our B2B Protocol. A system and strategy designed to solve the lead generation, lead nurturing and lead conversion elements of growing a company and achieving sustainability.

Find a time in the calendar to get your full strategy 👇

No availability, click here to submit interest

These 3 elements will make your marketing work - always:

Multiple tactics to generate leads
A system to repeatedly nurture your leads for at least 12 months
A way to convert leads to booked meetings without being pushy
Why?

Cause today, most companies try to squeeze the lemon and convert leads as fast as possible. Burning bridges, relationships and reputation along the way.

This is why you need something sustainable. Most companies I've spoken to in the last decade want to convert now. No patience. Which is also understandable. If you're lacking clients, you need them - yesterday. However this could lead to chasing shiny objects.

The strategy I am covering in the video above, is built during the past 10 years (since 2016), and honed based on experience since 2011.

It's something that changes the power dynamics between your company and your leads.

Instead of selling on calls, you're taking orders.
Where the YES depends on budget and timing. Not whether they trust you or believes in what you offer.

"So far this feels too easy"
Are things I hear from people doing the calls that come from this setup.

And who wouldn't want their sales departments to say that?! eh :)

IMPORTANT: I'll go through the core elements and aspects in the steps below, and link resources you can use. But I'll show the full walkthrough in the video above.

The flowchart

Below you should be able to both access (button) and see the flowchart I'm covering in the video

Open the flowchart here

The pieces almost everyone miss

#1 Post booking page and communication

Most get this completely wrong.

They usually don't a page they direct people to after they book a meeting with you.

You always want to have a post booking page. A page that the booking system (YCBM, Calendly, etc.) redirects all bookers.

You NEVER want to show the default "Thank you confirmation" page in the booking system.

There are a few ways of doing the post-booking page.

One way is to ask people to submit a questionnaire/form before the meeting.

Sample here: https://go.buroventures.com/gg-post-booking

The other way is to shower them with social proof, and show how people have used the call to achieve XYZ.

Here's a sample: https://go.buroventures.com/dfy-post-booking

And you can combine the two. Have a page which asks them to submit a form, but on top you have a video where you go through the instructions and share the client results.

Something like "So before our call, you need to fill in the questionnaire below. By doing so, we learn more about you, and can ensure you get the most out of the call. It also tells us you're serious in getting {call_topic} (e.g. the audit) to give you the most output. At this point, we've offered the free audit to 500+ companies, and here's some of what they say…".

Then add in some quotes on the screen, or testimonial videos.

The ultimate goal of the post booking page is:

Collect even more information so that you can qualify/segment the bookers
Filter out the not so serious people (tirekickers)
Reaffirm them that they made the right choice in booking a call (ref: the social proof, and client results)
Build hype, share what it is they'll get and make them enthusiastic about the call.

Now implement this in your booking flow go crazy!

#2 No proper nurturing process for leads generated

You've likely generated leads already. Maybe even you have a lead generation agency or marketing agency hired and on contract right now to help you generate leads.

But what happens to all the leads generated, that doesn't convert to a meeting?

Through 1000+ conversations, they rarely think about this.

There is no process here, usually. It's lead generation, and a e.g. 14-21 day follow-up email sequence of some sort, and that's it.

If you have 1000+ leads, this is likely where you're leaving 20-70% of your revenue.

You need to have a lead nurturing strategy that would go on for the next 12 months (minimum). Because only 3-5% are ready to buy now, and you don't want to pay for the 95%+ that are not ready now. A large double digit % would be ready in the next 3-18 months. So plan for that.

The image below (from the video) talks through how such a system could work.

My invite to you reading this (a little bonus)

We would love to show you and give you advice to how you can implement this in your company.

There are too many companies out there missing these integral parts.

Some companies have some of them in place, but we rarely meet a company with all.

That's why I want you to leave here with even more clarity.

Down below on this page there is a booking calendar. If you book a call from that, you'll be able to do a call with us where we learn more about your company and tell you how we'd approach using the B2B Protocol in your company.

The call is free, and there's no obligation to commit further with us.

If that's something you'd like, find a time below.

Best regards,

Harald Roine

CEO & Founder

Ready to grow your company with an AI-powered lead generation system, like 58 other founders?

Get access to the system that’s helping us (and founders like you) generate more than 1.5 million impressions per month on LinkedIn, resulting in $1 million+ in additional pipeline value every month.

No availability, click here to submit interest