AI-Powered Go-To-Market Orchestration System (powered by Sonnet 5)
Complete Prompt Pack & Execution Guide
A guide written by Harald Roine, CEO @ Buro Ventures
📋 Table of Contents
- System Overview
- How to Use This System
- Module 1: Research Layer
- Module 2: Strategy Layer
- Module 3: Content Strategy Layer
- Module 4: Funnel Architecture Layer
- Module 5: Execution Plan Layer
System Overview
This GTM Orchestration System transforms your business information into a complete go-to-market strategy through five sequential modules:
INPUT → Research → Strategy → Content → Funnel → Plan → EXECUTIONWhat you'll get:
- Deep market & competitor research
- Positioning & messaging strategy
- Complete content strategy with 90 days of ideas
- Lead magnet & funnel architecture
- Actionable 90-day GTM roadmap
Time to complete: 2-4 hours for full system
Best for: B2B SaaS, consulting, agencies, coaching, info products
How to use this system
Run each module in order. Each module builds on the previous one's output.
Input-output Flow
- Input: Information about your business
- Module Processing: Copy prompt → Paste into AI → Provide requested info
- Output: Structured document that feeds into next module
Tools needed
- Claude Sonnet 5 (recommended), ChatGPT, or similar AI assistant
- Notion/Google Docs for storing outputs
- Your business knowledge
Pro tips
- Complete Module 1 first - it's the foundation
- Save each output before moving to next module
- You can iterate on any module without redoing everything
- Customize prompts based on your specific needs
Module 1: Research Layer
🎯 Purpose: Discovery & market intelligence
What it does: Gathers and analyzes market data, identifies your ideal customer profile (ICP), maps competitive landscape, and uncovers key pains and desires.
Time: 30-45 minutes
Output: Discovery Pack Document
I need you to act as an expert market researcher helping me define my Ideal Customer Profile (ICP).
BUSINESS CONTEXT:
- Industry: [Your industry]
- Product/Service: [What you offer]How to use:
- Copy the prompt
- Fill in your business context
- Run it through AI
- Save output as "ICP Profile Document"
You are a competitive intelligence analyst. I need a strategic analysis of my competitive landscape.
MY OFFERING:
- Product/Service: [Describe]
- Key differentiation: [What makes you different]How to use:
- Fill in your offering details
- List competitors or let AI identify them
- Run prompt
- Save as "Competitive Intelligence Report"
Act as a market trends analyst. I need to understand the macro environment for my GTM strategy.
MARKET CONTEXT:
- Industry: [Your industry]
- Target market: [Your ICP from Prompt 1A]How to use:
- Input your market context
- Run prompt
- Save as "Market Trends Brief"
📦 Module 1 Output Package
After completing all three prompts, you should have:
- ✅ ICP Profile Document
- ✅ Competitive Intelligence Report
- ✅ Market Trends Brief
These form your Discovery Pack - the foundation for all strategy work.
Module 2: Strategy Layer
🎯 Purpose: Positioning & GTM Strategy
What it does: Transforms research into clear positioning, messaging frameworks, and strategic GTM approach.
Time: 45-60 minutes
Output: GTM Strategy Document
Prerequisites: Complete Module 1
You are a positioning strategist. Using the research provided, create a powerful positioning strategy.
INPUTS (from Module 1):
[Paste key sections from your ICP Profile, Competitive Intelligence, and Market Trends]
You are a GTM strategist. Based on my business and market, recommend the optimal GTM motion.
BUSINESS PROFILE:
- Product/Service: [Describe]
- ICP: [Summary from Module 1]You are a messaging strategist. Create a comprehensive messaging framework based on positioning.
POSITIONING INPUT:
[Paste your positioning statement and value proposition from Prompt 2A]
📦 Module 2 Output Package
You should now have:
- ✅ Positioning Strategy Document
- ✅ GTM Motion Strategy
- ✅ Messaging Framework Playbook
These form your Strategic Foundation for all execution.
Module 3: Content Strategy Layer
🎯 Purpose: Content System & 90-Day Content Plan
What it does: Creates content pillars, generates 90 days of content ideas, and builds content distribution strategy.
Time: 45-60 minutes
Output: Content Strategy & 90-Day Calendar
Prerequisites: Complete Modules 1 & 2
You are a content strategist. Create a content pillar strategy that drives our GTM goals.
STRATEGIC INPUTS:
- Positioning: [From Module 2]
- Messaging Pillars: [From Module 2]You are a content calendar strategist. Create a 90-day content plan that executes our strategy.
INPUTS:
- Content Pillars: [From Prompt 3A]
- GTM Motion: [From Module 2B]You are a direct response copywriter. Generate high-performing hooks and CTAs for our content.
CONTEXT:
- ICP: [From Module 1]
- Messaging: [From Module 2C]📦 Module 3 Output Package
You should now have:
- ✅ Content Pillar Strategy
- ✅ 90-Day Content Calendar
- ✅ Hook & CTA Swipe File
These form your Content Execution System.
Module 4: Funnel Architecture Layer
🎯 Purpose: Lead Magnet, Ads & Conversion Funnel
What it does: Designs complete funnel from cold traffic to customer, including lead magnets, ad strategy, and nurture sequences.
Time: 60-90 minutes
Output: Funnel Blueprint & Ad Strategy
Prerequisites: Complete Modules 1, 2, 3
You are a conversion strategist specializing in lead magnets. Design high-converting lead magnets for our funnel.
STRATEGIC CONTEXT:
- ICP: [From Module 1]
- Main Pain Points: [From Module 1]You are a performance marketing strategist. Create a comprehensive paid ads strategy.
BUSINESS INPUTS:
- Lead Magnet: [From Prompt 4A]
- ICP: [From Module 1]You are an email marketing strategist. Build nurture sequences that convert leads to customers.
CONTEXT:
- Lead Magnet: [From Prompt 4A]
- Sales Cycle Length: [X days/weeks]You are a funnel architect. Map the complete customer journey from awareness to customer.
INPUTS:
- All previous modules
- Sales process: [Describe your sales process]📦 Module 4 Output Package
You should now have:
- ✅ Lead Magnet Strategy & Content
- ✅ Paid Ads Strategy & Creative Briefs
- ✅ Email Nurture Sequences (20+ emails)
- ✅ Complete Funnel Blueprint with Metrics
These form your Conversion System.
Module 5: Execution Plan Layer
🎯 Purpose: 90-Day GTM Roadmap & Implementation
What it does: Consolidates all previous work into actionable 90-day roadmap with tasks, owners, timeline, and KPIs.
Time: 45-60 minutes
Output: GTM Execution Plan & Tracking Dashboard
Prerequisites: Complete Modules 1-4
You are a GTM operations strategist. Create a comprehensive 90-day execution roadmap.
CONSOLIDATE FROM ALL MODULES:
- Strategy priorities: [From Module 2]
- Content calendar: [From Module 3]You are a growth analytics strategist. Design a comprehensive KPI dashboard for GTM tracking.
BUSINESS CONTEXT:
- Goals: [Revenue, leads, customers targets]
- Funnel: [From Module 4]You are a resource planning specialist. Create a detailed resource allocation plan for GTM execution.
INPUTS:
- 90-day roadmap: [From Prompt 5A]
- Current team: [List roles and capacity]That’s it.
If you run through this full thing, it will give you a complete GTM plan and roadmap.
Best regards,
Harald
AKA: B2B Buzz Lightyear
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