1. Market research

You start by turning the lights on. Instead of guessing what your market wants, you plug into AI-powered research that scrapes forums, reviews, LinkedIn and your own data to surface real, painful problems and buying triggers. Day 1 calibrates your entire calendar: from here on, every asset you build is rooted in live demand, not founder fantasy.

2. Build an offer

Once you know what the market actually cares about, you stop selling “services” and start selling a clear, sharp offer. This day walks you through turning insights into a structured offer: promise, proof, price, risk reversal, delivery model. By the end, you don’t just have something to pitch—you have something people can say yes or no to in one sentence.

3. Prospect for outbound

Now that you know what you’re selling and to whom, it’s time to find those people. This day shows you how to build AI-assisted prospecting flows using tools like Sales Navigator and scraped intent signals. The output is a targeted, clean list of leads that actually fit your ICP—no more random CSVs and wishlist contacts.

4. Create lead magnets

With a defined ICP and offer, you turn your expertise into assets people want to trade their email for. This day gives you an AI-powered process for spinning up high-value lead magnets—guides, checklists, frameworks—that tie directly to your offer and your buyer’s pains. These become the “baits” you’ll use across inbound and outbound.

5. Create microservices (aka prompt lead magnets)

Big lead magnets are great. Tiny, surgical “microservices” are even better. This day shows you how to package small, done-with-AI prompt systems as mini-products: “one prompt, one outcome” assets that solve specific problems in minutes. They’re easy to build, easy to consume, and insanely shareable—perfect for cracking open new relationships.

6. Start outbound (and collect emails)

Now you wire your offer + lead magnets into non-spammy outbound. This day gives you the system for AI-written DMs and emails that don’t pitch calls—they give resources. Every touch becomes an invitation into your world, tagging people in your CRM and filling your list with warmed-up prospects instead of cold strangers.

7. Post lead magnets to attract inbound (and collect emails)

Outbound alone is a treadmill. This day is where you start building gravity. You learn how to turn your lead magnets into LinkedIn posts that drive comments, DMs and email signups—even if you don’t have a big audience. Same assets, different angle: now people come to you asking for the thing, not the other way around.

8. Build lead nurturing system (email evergreen)

Leads who download once and never hear from you again are wasted potential. This day walks you through building an AI-assisted evergreen email system that drips value, stories, and proof over weeks and months. The result: every new lead automatically enters a long-term nurture loop that quietly builds trust until they’re ready to buy.

9. Setup your booking system

Attention without a clear next step dies. This day helps you set up a frictionless booking system—calendars, confirmation flows, reminders—that connects your content and nurture to actual meetings. You’ll design the paths from lead magnet → nurture → “I’m ready” → booked call, so there’s never confusion about what happens next.

10. Start your retargeting nurture ads (evergreen on Meta ads)

Most founders either ignore ads or burn cash on cold audiences. Here, you build a retargeting-only ad system that shows your best assets and proof just to people who’ve already raised a hand—visited, clicked, downloaded. AI helps you generate angles and creatives; Meta runs 24/7 reminders that you exist, without huge budgets or complex funnels.

11. Build a VSL to improve your lead conversion to meeting

Some leads don’t need more content—they need clarity. This day is about scripting and building a Video Sales Letter that explains your offer in 10–20 minutes: the pain, the shift, the proof, the path. It becomes the one asset you send to warm-ish leads to turn “interested” into “booked call” on autopilot.

12. Pre-meeting framing and priming of leads

A booked call is not a ready buyer. This day shows you how to prime people between “scheduled” and “showed up + serious”. You’ll design forms, pre-call content, reminder emails, and even ads that align expectations, answer basic questions, and raise the perceived value of the meeting—so calls feel like a continuation, not a cold start.

13. Improve lead quality by building a lead qualification setup

Not all leads are created equal. This day is about protecting your time and your calendar. You learn how to build AI-assisted qualification: form logic, scoring rules, simple automations that separate tire-kickers from serious prospects. High-fit leads get fast booking and attention; low-fit leads get nurtured or filtered out gracefully.

14. Squeeze the lemon – enrich to find lead emails (email waterfall enrichment)

Every reaction, comment, and profile view is potential revenue. This day teaches you how to “squeeze the lemon” by enriching social engagement and incomplete leads into full contact records—using waterfall enrichment and AI to fill in missing emails and data. You stop leaving half-qualified leads on the table and turn soft signals into hard pipeline.

15. Build your lead auto-segmentation system and follow-up/ping

At this point your list is growing. Now it’s time to organize the chaos. This day helps you build an auto-segmentation system that tags leads by source, intent, and behaviour—and keeps pinging them with the right type of touch (DM, email, asset) over time. No more “big list, no idea who’s who.” Every lead has a label and a logical next ping.

16. Build your paid ads funnel to drive more leads

Once the foundations are in place, you can plug in more traffic safely. This day walks you through building a basic but scalable paid ads funnel that feeds directly into your existing lead magnets and nurture systems. AI helps with research, copy, and creative; your backend makes sure every click becomes a tagged, nurtured lead—not just a vanity metric.

17. Make micro VSLs / YouTube videos that all lead to the master (nurturing function)

Your big VSL is the “master episode”; now you create the spin-offs. This day shows you how to generate short, focused micro-VSLs and YouTube clips that tackle specific objections or use cases, all pointing back to your main VSL or core offer. The result is a video spiderweb around your ICP that nurtures them from different angles without new meetings.

18. Track your sales meetings with Fireflies and make it your sales coach

Your sales calls shouldn’t disappear into the void. This day helps you connect call recording/transcription (e.g. Fireflies) with AI analysis so every meeting becomes training data. You’ll build a simple “AI sales coach” that summarizes calls, surfaces missed opportunities, and suggests better questions and responses—improving conversions call by call.

19. Upgrade your copywriting game

Now you tune the words that carry all this system. This day is part training, part toolkit: you’ll learn how to use AI as a direct-response copy assistant instead of a cliché machine. You’ll install prompts and frameworks that help you write sharper hooks, clearer body copy, and stronger CTAs for posts, emails, pages, and ads—without losing your voice.

20. Promptify your business (how to make prompts for everything you do)

Behind every asset you’ve built so far is a prompt. This day teaches you how to turn your business into a prompt library—one prompt per recurring task. You’ll extract processes from your brain, wrap them in reusable prompt templates, and store them so you—or your team—can spin up new content, research, emails, or docs in minutes, not hours.

21. How to build microapps as lead magnets with vibe coding (tutorial to Cursor)

You level up from static PDFs to interactive tools. This day shows non-developers how to use AI-assisted coding (e.g. Cursor) to build small web apps—calculators, planners, checkers—that act as premium lead magnets. You’ll learn a vibe-coding workflow where AI writes most of the code and you just steer, turning your IP into little products people use, not just read.

22. Build Your No-Show & Revival System

Meetings booked ≠ meetings happened. This day shows you how to build a no-show and dead-lead revival system using AI-written follow-ups, alternative CTAs (resources, VSLs), and smart reminders. You’ll stop losing warm buyers just because life got in the way once.

Where it fits: Right after “Pre-meeting framing and priming of leads.”

23. B2B Protocol V3.0 – full walkthrough of the engine

Now you zoom out. This day gives you the “director’s commentary” on the whole system: how all the moving parts—lead magnets, outbound, nurture, ads, booking, qualification—combine into the B2B Protocol V3.0. It’s the strategic map that shows how each day in the calendar slots into one cohesive, compounding growth engine.

24. Put it all together into a GrowthOS

Finally, you stop thinking in “campaigns” and start thinking in operating systems. This day guides you through wiring everything you’ve built—prompts, assets, automations, dashboards—into a single GrowthOS: one place, one structure, one way of working that you can reuse, refine, and scale. Instead of rebuilding every quarter, you just update the OS and let it run.